![]() ![]() "I think it really shows that (the message) resonated. He noted that they are pleased with the differences in traffic seen at thus far. "We're delighted," added Alex Ho, American Greetings' executive director of marketing. All Copyrights belongsTo their rightful owners.If you are the authorOf the fragment video and distribute itInfringes your copyrightplease contact us.kis,map. "Everyone in the room stood up and started clapping. But his hesitation dissolved after a screening with other agency employees, most of whom the creative director said are rather cynical about the work they produce. "Sometimes you love something, and you put it out and no one cares," admitted Ruby. The video titled "World's Toughest Job - #worldstoughestjob" was uploaded on Monday to 's YouTube page. ![]() As soon as the interviewer revealed he was actually outlining the difficult tasks of motherhood, they all smiled. The post was for a Director of Operations position, but the actor noted, "it's really kind of so much more that that." Others responded with adjectives like "insane" and "inhumane" when they heard what the job entailed.īut there was a common thread when they realized who holds the world's toughest job. Some laughed at the interviewer as he reviewed what would be involved with this position. In reality, the paid actor was talking to them from another room in the same center. The person conducting the interviews was a paid actor, who told the job applicants that he was in Houston. Mullen used both Skype and a videoconference center in New York City to film the interviews. ![]() According to Ruby, the number of applicants was in line with Mullen's estimates. The salary? Rehtom Inc., the company listed in the job posting, would pay a whopping $0.ĭespite 2.7 million impressions, only 24 people inquired about the position after reading the job listing. Additionally, the workload would actually increase on holidays such as Thanksgiving, Christmas, and New Year's. Some of the requirements included a PhD in psychology or real-life equivalent, crisis management skills, the ability to manage a minimum of 10-15 projects at one time, and working from 135 to an unlimited number of hours per week.Īs for vacation, there is none. The listing contained a number of seemingly outlandish prerequisites. The advertising agency posted a fictitious but authentic-looking job offer online and in newspapers. There were 10 to 15 ideas for this project, but the idea of treating the job of a mother as a real profession "jumped off the page" to Ruby. "When she came back, she said being a mom is really the world's toughest job." ![]()
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